“This is the  best book on newswriting I’ve ever read.”

“The three major strengths are a wonderfully conversational and at times irreverent writing style, a truly fresh angle on teaching newswriting—nobody else has looked at the “inner game” in this way—and excellent use of graphics. . . This is the only text I’ve seen that explains the writing process, which is the toughest thing to communicate to students…It’s exactly what we’ve needed in our writing courses.”

– Dr. Stanley T. Weardon,  Director of  Communication and Information director of Kent State’s School of Communication Studies

“Far ahead of its time in documenting the  ‘pre-writing process.”

“No nonfiction editor or writer can reach maximum potential without mastering those fundamental truths.  So if you missed them the first time, I commend them to you now. It’s never too late for a classic.”

–Author Jack Hart, former feature-project editor and writing coach, the Oregonian